Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you fill out a contact form, request a demo, subscribe to our newsletter, or communicate with us via email. This may include your name, email address, phone number, company name, job title, and any message content you provide.

When optional analytics or marketing cookies are enabled, we also collect technical usage data such as IP address, browser type, operating system, referring URLs, pages visited, and visit timestamps.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, provide requested information, and deliver our services
• To send you newsletters, market insights, and other communications you have opted into
• To process demo requests and schedule consultations
• To analyze website usage patterns and improve our platform and content
• To detect, prevent, and address technical issues or security threats
• To comply with legal obligations and enforce our terms of service

3. How We Process Data (GDPR)

If you are located in the EEA/UK, we process personal data using one or more of the following lawful bases:

• Consent: For newsletter subscriptions, marketing communications, and optional marketing/analytics cookies
• Legitimate interests: To respond to business inquiries, maintain site security, and improve service quality
• Contractual necessity: To provide requested product demos and related follow-up communications
• Legal obligation: Where processing is required by applicable law, regulation, or lawful requests from authorities

4. Cookies and Tracking Technologies

We use essential cookies to keep the site working smoothly. Optional analytics and engagement cookies are off by default and only enabled when you choose them in our cookie preferences banner.

You can withdraw or change optional cookie consent at any time by selecting "Cookie Preferences" in the website footer. You can also block cookies through your browser settings.

5. Service Providers and Infrastructure

We use the following providers and infrastructure components to operate our website and business:

• Vercel: Website hosting and anonymous analytics
• Ghost CMS: Content management for our blog
• Mautic (Valor-managed implementation): Marketing automation, email delivery, and contact management
• Amazon Web Services (SES): Email delivery infrastructure

We use these trusted platforms to run Valor Analytics and communicate with you. They process data on our behalf for the purposes described in this policy. We do not sell personal data.

6. International Data Transfers

Our service providers may process personal data in countries outside your home jurisdiction, including the United States. Where GDPR applies, we use appropriate safeguards for international transfers, such as contractual protections and equivalent transfer mechanisms as required by law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Contact and subscription data is retained until you request its removal or unsubscribe from our communications.

Usage and operational data is retained according to business and legal requirements, then deleted, anonymized, or aggregated where feasible.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted data transmission (HTTPS/TLS), secure server infrastructure, and access controls for our internal systems.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request that we correct any inaccurate or incomplete data
• Deletion: Request that we delete your personal data, subject to certain exceptions
• Restriction: Request that we limit processing in specific circumstances
• Objection: Object to processing based on legitimate interests
• Opt-out: Unsubscribe from marketing communications at any time using the link in our emails
• Data portability: Request a copy of your data in a structured, machine-readable format
• Complaint: Lodge a complaint with your local data protection authority where applicable

To exercise any of these rights, please contact us at info@valoranalytics.com. We typically respond within one month, subject to legally permitted extensions.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Valor Analytics LLC Email: info@valoranalytics.com Phone: +1 (281) 734-0761 Website: valoranalytics.com