Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you fill out a contact form, request a demo, subscribe to our newsletter, or communicate with us via email. This may include your name, email address, phone number, company name, job title, and any message content you provide.

We automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. This data is collected through cookies and similar tracking technologies to help us understand how our website is used and to improve your experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, provide requested information, and deliver our services
• To send you newsletters, market insights, and other communications you have opted into
• To process demo requests and schedule consultations
• To analyze website usage patterns and improve our platform and content
• To detect, prevent, and address technical issues or security threats
• To comply with legal obligations and enforce our terms of service

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. We use Vercel Analytics for anonymous, privacy-friendly traffic analysis, and Mautic marketing automation software for contact-level tracking to improve our email communications and content relevance.

When you click a link in one of our email communications, a tracking token may be included in the URL to help us understand email engagement and personalize your experience on our website. You can manage cookie preferences through your browser settings at any time.

4. Third-Party Services

We use the following third-party services to operate our website and business:

• Vercel: Website hosting and anonymous analytics
• Ghost CMS: Content management for our blog
• Mautic: Marketing automation, email delivery, and contact management
• Amazon Web Services (SES): Email delivery infrastructure

These services may process your data in accordance with their own privacy policies. We recommend reviewing their respective policies for more information on how they handle personal data.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Contact and subscription data is retained until you request its removal or unsubscribe from our communications.

Anonymous analytics data may be retained indefinitely in aggregate form for trend analysis and service improvement.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted data transmission (HTTPS/TLS), secure server infrastructure, and access controls for our internal systems.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request that we correct any inaccurate or incomplete data
• Deletion: Request that we delete your personal data, subject to certain exceptions
• Opt-out: Unsubscribe from marketing communications at any time using the link in our emails
• Data portability: Request a copy of your data in a structured, machine-readable format

To exercise any of these rights, please contact us at info@valoranalytics.com. We will respond to your request within 30 days.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Valor Analytics LLC Email: info@valoranalytics.com Phone: +1 (281) 734-0761 Website: valoranalytics.com